Brand New Book Reveals POWERFUL Secrets That Can Turn ‘Average’ Accounting Firms Struggling To Grow… Into Sought After Experts Raking In Premium Clients Nationwide And Making Bumper Profits Yearly!

For accounting or bookkeeping firm owners who want to make more money, free up time and grow their practice

This book will give you everything you need to know to win more clients, make more money and grow an accounting firm that you can be proud of. It distills 15 years worth of learning, making mistakes and seeing what works and what doesn’t into a book that you can read in a few hours.
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The Best Book to make more Money & Free up time. Normally Retails at £14.95/$19.95 but we bought it for you. All we ask is that you cover the tiny shipping fee.

"This Book Changed My Life!"

From The Desk Of Reza Hooda
Eastleigh, Hampshire

Dear Practice Owner,

If you’ve ever wondered what it would take you to build a successful accountancy practice – that brings in premium clients, makes great profit, and runs efficiently even without your presence…

Then this would be the most important book you will ever read.

Here’s why:

Inside this 263-paged yellow cover book are the four primary building blocks that are responsible for the growth of every successful accounting firm you can ever think of.

This is not just a traditional book to read and dump somewhere…

It’s a “field guide” you’ll want to carry everywhere with you that details all the proven steps necessary to take to build a firm that gives you more money, time and freedom.

If you’re like me who loves to always have an idea of all the pieces needed to solve a problem (as if it were a jigsaw puzzle), then you’ll love this book because it will expose everything you need to know and do to scale your practice.

And the truth is, you don’t need to do as many things as you think you should.

(This book will show you exactly what I mean by that.)

See what some early readers of The 4 Pillars are saying about the brand new book

"Reza’s book is a must read for accountants who want to learn methodologies that will help them transform how their practice"
"Reza’s book is a must read for accountants who want to learn methodologies that will help them transform how their practice operates and elevate themselves from the do-er to the conductor.  I’d even say that a lot of the principles covered could be extended and applied to almost any industry; so not only will you learn how to run your own practice better, you’ll learn how you can help clients run their businesses better."  - Tej Gill CA CTA, Nijjer Accountants 
"My practice wouldn’t be where it is today without implementing these foundations.
"This is a must read for anyone thinking of or already running their own accounting firm. We all know solid foundations are the bedrock of any business but often forget to practice what we preach! This book guides you through the four essential pillars to build a successful business. My practice wouldn’t be where it is today without implementing these foundations." - Michele Bishop FCA CTA, Bishop Jones  
"Information in this book can immensely change an accountant's practice if followed and implemented"
"OMG, what a Godsend. Reza's information in this book can immensely change an accountant's practice if followed and implemented. Whether you are a new starter earning a few £thousand or an experienced veteran earning a few £million, this book will benefit all Accountancy practice owners. 

Relatable… Clear… Priceless…" - Buhir Rafiq MAAT, Total Books 

Who Needs This Book Right Now?

  • Are you struggling to acquire premium clients, retain existing ones, or differentiate yourself from the competition?
  • You struggle to raise your fees, charge your worth, and reprice existing clients to accommodate your growth and value.
  • You’re frustrated at the lack of good quality leads.
  • You're constantly spinning your wheels, pouring in countless hours and resources with little to show for it.
  • You're drowning in a sea of activities (both with work and personal life) and unable to focus on the tasks that really matter.
  • Can’t seem to attract and retain good quality talent.
  • You feel like you're constantly fighting an uphill battle, dealing with problems, difficult clients, firefighting and unable to gain any traction or momentum in your business.
  • You fear for the future of your business and whether you'll be able to achieve the success that you've always dreamed of and the income you hoped you’ll have by now when you set up your practice.
  • Can’t take time off without feeling that the practice will fall apart without you.
  • Aren’t able to spend quality time with friends and family, on personal interests, or your own well-being.
  • The stress and frustration of running a struggling accounting firm is taking a huge toll on your mental and emotional health.
If you answered “YES” to any of the above questions, or worse, to ALL of them, then at the very least you need to get this book. (Doctor’s orders.)

Get access to proven strategies that work

The four pillars book centres on the four crucial pillars that you ABSOLUTELY must have in place in your firm if you ever hope of creating a practice that will succeed in this modern era filled with so much competition, noise, and buzz of social media.

Whether it’s how to win new business, increase your prices, attract and retain talent or build systems to get the firm to run without you, you’ll find all the answers in this one book

See what even leading figures in the accounting profession are saying about it:

"This essential reading outlines the foundations for building a profitable and scalable accounting business"
"Expertly insightful, written by a smart, entrepreneurial accountant who’s been there and done it. This essential reading outlines the foundations for building a profitable and scalable accounting business” - James Ashford, Founder of Go Proposal by Sage, Author of Selling to Serve and Untapped. 
"A must read for anyone serious about growing their firm"
"Reza has not only walked the walk in his practice, but has also spent countless hours investing in his development - and it's evidenced in this book, where he shares not only the theory but the practical steps that you need to take in your practice. Not only that, but the stories from other practices really help bring both the ideas and the results to life. A must read for anyone serious about growing their firm" - Carl Reader, Author of “Boss IT”, keynote speaker, Co-Owner – D&T Chartered Accountants 
"This is powerful stuff. Stuff I wish I knew when I started my own accounting firm "
"This is powerful stuff. Stuff I wish I knew when I started my own accounting firm in 1996; it would have saved me from so many mistakes… Read this book carefully… when you apply each of the 4 pillars you will build an astonishing business." - Mark Wickersham FCA, Author of “Value Pricing for Accounting Professionals” and Founder of the “Value Pricing Academy” for accounting professionals wanting to master value pricing and make more money. 

“Discover the four foundations you need to have in place to build the practice of your dreams”

Here's A Small Fraction Of the Things You'll Discover Inside The Book 


  • What we are really selling to our clients. (Think clients are just buying accounting services from you? Wrong. It’s a lot more than that, and knowing this would help you charge more money!) – Page 11
  • The only two types of pricing model that works - and which one is best to use for your practice – Page 13
  • Why timesheets are not giving you the information you think they are. (This one is a bit counterintuitive but that’s exactly why the majority are still struggling because they fail to see this.) – Page 18
  • Why you can’t work out profit per client and what to do instead to get accurate financial insights into your business that will help you track and predict your growth – Page 21
  • How to finally get rid of the hourly model from your psyche! (If you’re tired of charging per hour this will help you adopt a more profitable approach.) – Page 25


  • Why is value so important? (Clients don’t care about your costs, they care about the value they’re getting from you. Learn how to use value to your advantage and attract more clients and grow your business!) – Page 29
  • What is perceived value? People will never pay you what you’re worth, they will pay you what they THINK you’re worth. (Discover how to magnify their perception of your worth so you can stand out from the crowd and charge premium prices.) – Page 30
  • The 3 phases of the customer journey. (This is exactly why highly-successful firms are able to retain premium clients for decades because they understand these 3 crucial phases.) – Page 33
  • What is actual value? (If you know what this is for your business and can consistently deliver this, your clients would become proud advocates of your firm and you’d never have to worry about referrals again!) – Page 38
  • Understanding value from your client’s eyes. (Predictably get 5-star reviews from clients that will eventually snowball into attracting more quality clients when you know how to do this.) – Page 39.


  • How to qualify your prospects so you’re not wasting time with tyre kickers. (If you’re sick and tired of putting in time and effort on calls that never amount to anything, then you’d really love this.) – Page 49
  • How to use automation to do your discovery calls for you. (You can’t have the freedom you desire if you’re busy handling discovery calls. See a highly effective way of doing this that no one is talking about.) – Page 50
  • How to run the initial meeting to get your prospects chomping at the bit to work with you! (The reason why you lose many opportunities to win great clients or charge premium fees is because you fail to do these things in your initial meetings.) – Page 55


  • The two types of work you do and how to price them. There are only two types of work you actually do for your clients or should be doing. You’re going to learn what they are and how to price them – Page 64
  • What a pricing system is and why you need one. (Don’t think pricing systems are important? I once won a one-off fee of £135,000 using a good pricing system. You’ll find out how here.) – Page 67
  • The MOST valuable thing you offer and how you can charge a premium for it. (Hint: It’s not what you’re thinking. But it’s something you’re 98.7% most likely undercharging for right now.) – Page 71
  • How to come up with a price using the internal and external drivers of price. This is my secret for determining the price I charge every client. Know this and never have to worry about what price is the best to charge again – Page 72
  • How an accountant went from charging £269 a month to over £2,000 a month for the same work using this little-known secret I only share with my high-level mastermind clients – Page 79
Everything mentioned above focuses on how to become more profitable in business by understanding ‘value’ and using it to your advantage, there’s a lot more in the book on attracting the best talent and building proper systems that practically ‘fires’ you from the business and gives you the privilege of spending more time with family and friends, and on your personal well being and hobbies!

"But Hey - Don't Take My Word For IT!"

See What Others Are Saying About The Brand New Book
"This book is a must-read for all accountancy practice owners..."
"This book is a must-read for all accountancy practice owners who want to break from the norm and grow a better and more profitable business! Reza outlines the steps that we should all be taking in a clear way and is very generous with his tips and strategies. I highly recommend this book to anyone who is serious about taking action and improving their practice! " - Mel Curtis FCCA, Melanie Curtis Accountants 
"would recommend it to anyone wanting to break free of the grind of being an underpaid, overworked accountant"
"As accountants we all understand the problems of running our business, too much work for too little reward. This book shows us through a systemised and logical process how we can grow and be successful in our business. I really enjoyed reading Reza’s book and would recommend it to anyone wanting to break free of the grind of being an underpaid, overworked accountant. " - Alan Oakes AFA, Pisces Accounts 
"I’d never before been able to grasp value pricing, but finally it makes sense! "
"Eye opening – I’d never before been able to grasp value pricing, but finally it makes sense! A much-needed playbook for increasing your perceived value, with so many helpful and easy to implement tips.  " - Carly Shaw FCCA, Clarative Accounting 

Meet The Author Of The Four Pillars Book

My name is Reza Hooda.

Maybe you’ve seen me from one of my largely followed videos on social media (LinkedIn and Facebook).

Maybe you’ve been to one of the accounting conferences I’ve been invited to speak at.

Or maybe you’ve listened to one of the podcasts I’ve been featured on with other successful practice owners.

The reason why I’ve been all over these places is because of my unique insights and strategies on how to scale accounting firms profitably.

I’ve been fortunate to build two really successful accounting practices (Walji & Co and Capture Accounting)…

And help hundreds of other accounting & bookkeeping firm owners like you use the strategies inside this four pillars book to win record fees in aggregate of £1 million+ and transform their businesses and their lives.

I’ve also been able to build a large community online of 1,200+ accounting firm owners who advise and support each other to overcome the daily challenges of business.

But I can assure you, this was not always the case.

When I started my firm back in 2008, I had no idea what I was doing – despite having trained with PwC, I may have been a good accountant but I was a hopeless business owner.

That’s why I struggled for many years.

It wasn’t until I met a mentor in 2014 that my fortunes started to change…

I realised I didn’t know what I didn’t know...

I realised I had to invest in myself to become a better business owner to do the best for my clients, my team and ultimately my family.

And once I started to implement what I was learning… I saw results.

And within just 24 months I went from struggling, frustrated and chasing clients for invoices of £500 - £1000 to winning a one-off fee of £135,000 and taking our firm to nearly £1 million in revenue with just 7 people.

And best of all doing this whilst working just less than 10 hours a week in the practice.

This book contains ALL my learnings from the mistakes I made to help you get it right the first time and avoid wasting time and money like I did.

If you want to fast-track your progress and shortcut your learnings, grab your copy today.

What’s The Investment To Get This Book Now?

The four pillars book is FREE.

Yup, that was not a typo.

You heard me right. The book is entirely FREE.

Just input your mailing address in the space provided below and I’ll send you a hard copy of the book at no extra charge to you – you only have to pay for the shipping and handling fees to get it delivered to your doorstep.

Are you feeling confused right now? I completely get it.

Why would I pass on all my business secrets that I’ve spent decades of trial and error to discover and that I charge hundreds of pounds to my high-level mastermind clients just to get… for FREE?!

What’s the catch, Reza?

The truth is: there is none.

This is not a ploy to get you hooked up to one program that charges your card every month.

I’m not one of those guys that makes money by teaching you how to make money.

I’m a big believer in adding value first before charging anything for it – and my work always speaks for itself.

And besides, if I’ve really made all the money I claimed to make from using these strategies, charging you a few bucks for the book won’t make any difference to me now, right?

I just want to add more value to the industry and help those who are still struggling to see the big picture and still searching for the next step to take to grow.

Plus, if I can get a copy of my book into your hands and it helps you get good results, imagine how much publicity I’m going to get.

Because you’re more likely to tell everyone you know who has the same problem about the strategies that helped you from my book which could ultimately lead to more clients for me in the future.

It’s a win-win situation if you ask me.

You'll Also Get My ‘Take it for a spin’ Guarantee

Now you might be thinking to yourself that you’ve read multiple business books and still not seen any significant results, so what makes this one any different?

Besides, what happens if you don’t learn anything new from this book?

I understand all this completely.

I was once where you are, remember?

So, here’s what I’m going to do to take away all the risks involved and show you that I’m serious about this.

Input your details to get the book for FREE and pay for the shipping to get it delivered to you, then take as long as you want to read the entire book.

If at the end of the book, you feel it was a complete waste of your time and that none of these strategies are applicable or worth anything.
Then please, send an email to my support team

I’ll personally refund your shipping costs and even let you keep the book so you can do whatever you feel like with it.

This is to show you how confident I am that this book will not just only help your business grow but change your life completely!

But you must hurry.

This Is Truly A Limited Offer, So Claim Your FREE Copy Now Before They're All Gone...

Yes, this is for real. I don’t believe in scaring people to buy using fake urgency tactics.

Since I’m giving away the book for free, I’ve only purchased 500 copies of it to distribute to those who really need it.

(And from the testimonials above you can see that some people have already gotten copies of the book prior to this launch).

So that leaves only a couple left.

In fact, you might be too late by the time you’re reading this depending on whether I have made this offer to my list of 2,500+ accounting firm owners yet or not.

So, I suggest you better hurry and get your hands on it ASAP, otherwise…

You will have to settle for the audio version, or the PDF version on all these platforms such as Kindle, iBooks etc… where you’ll have to pay to access it.

Best not to waste any time then. Click the link below and get the book right now.

So, you've had a sneak peek of what is inside the book.

You’ve heard from other practice owners like you and even from industry experts…

You know my background and what I’ve accomplished for myself and my clients…

Now The Million Dollar Question Is...

Are You Next?

  • Do you want to know EXACTLY how to win new business without wasting time and money figuring it out alone?
  • Do you want to make more money, free up time and get that freedom you long for?
  • Do you want to reduce stress and overwhelm and just find out what really works to grow your firm without doing it the hard way?

Get Your FREE BOOK, Send Me


I'd like to rush you a FREE copy of my brand new hardcover book to your doorstep, ASAP.

In case you're one of those people who (like me) just skips to the end of the page…

Here's the deal again:

I'm mailing you a hardcover copy of my new book, "The Four Pillars - How to Build An Accounting Firm that gives you more Money, Time & Freedom" (that retails at £14.95/$19.95) for FREE.

Yes, this book is free. All you pay is a tiny fee for shipping & handling: £6.95 UK, or £14.95 International anywhere in the world.

There's no catch... no gimmicks... You will NOT be signing up for any "trial" to some monthly program or anything like that.

In fact, if you don't love the book — just tell me so, and I'll even refund your shipping costs (and you don't even have to ship the book back).

I’ve purchased 500 copies to give away for free but once they’re gone, they’re gone so act now whilst this page is still live)

So, CLICK THE BUTTON BELOW to get your FREE copy now! You won't regret it.

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