Dear Fellow Practice Owner,
When I started my firm back in 2008, I had no idea what I was doing.
Despite having trained with the number 1 accountancy firm in the world at PwC, I may have been a good accountant but I was a novice business owner.
Because they don’t teach you how to run a business when you do your accountancy training.
Nobody teaches you how to price your services.
Nobody teaches you how to win clients.
Nobody teaches you how to lead and manage a team.
So we end up just winging it (at least I did!) and not getting very far.
I struggled for many years doing what I thought was right and copying the Big Firms.
But I ended up working crazy hours thinking I had to trade my time for money.
I undercut to win work because that’s what I thought you had to do.
And I micro-managed and made my team do timesheets because that’s what they did at the Big Firms.
I nearly gave up until I met a mentor in 2014 and my fortunes started to change…
I realised I didn’t know what I didn’t know..
I realised that what worked for a global firm with a recognisable brand doesn’t work for a small accountancy firm.
I realised I had to invest in myself to become a better business owner to do the best for my clients, my team and ultimately my family.
I went on a journey of learning the business skils I was lacking - that of sales, marketing, pricing and leadership -> and implemented what I was learning.
And within 24 months I went from struggling, frustrated and chasing clients for invoices of £500 - £1000 to winning a one off fee of £135,000 and taking our firm to nearly £1million in revenue with just 7 people
And best of all doing this whilst working just less than 5 hours a week in the practice.
This book contains ALL my learnings from the mistakes I made to help you get it right first time and avoid wasting time and money like I did.
It’s not just theory from some guru who has zero experience of actually running a firm -> this stuff is battle tested in my own firm which I still run today (albeit it runs and grows without me).
So if you want to fast-track your progress, not waste time and money doing the wrong things, grab your copy today.